shea moisture’s first commercial breaks barriers

Shea Moisture Commercial

black women know the drill. we walk into a big box store like target or wal-mart and instead of heading to the “beauty” aisle, our hair care products are tucked away in the “ethnic” section. evidently, being black isn’t beautiful. our image and hair care routine is exoticized and removed from the hundreds of products catered to white/straight hair.

in response, the natural hair care giant, shea moisture, is breaking barriers with a new commercial that openly challenges the white-centered standard of beauty.